Social Media

As an authority, you will want to share custom content that relates directly to your audience. You can use article, videos, blogs, and infographics to illustrate your point. The material you share with them should help them in some way, in which you can ask their opinions with a certain subject which lets you further connect with them. While there is probably not any financial gain from this type of interaction you will be creating a solid relationship along with your audience.

http://bluecatmedia.blogspot.co.uk/2016/01/getting-your-social-media-sorted-for.html